<b>The annual renewal cull</b>

<b>The annual renewal cull</b>

Every portfolio quietly bleeds on names that'll never sell. A grouped pruning checklist for renewal season:

<b>Drop without guilt</b>
— Held 3+ years, zero inbound, zero appraisable comps
— Trendy strings that aged out
— Anything you can't remember why you bought

<b>Hold</b>
— Real keyword .coms with steady (even if rare) inquiries
— Names where one plausible end-user could pay 50x renewal

<b>The math</b>
— A $10/yr name held "just in case" for 8 years cost $80 to sell for $200. Was it worth the attention?

📌 Pick of the day: if you wouldn't buy it again today at the drop price, don't renew it.