<b>The internal-link leak that wastes external authority</b>

<b>The internal-link leak that wastes external authority</b>

Everyone hunts external links. The quiet failure is internal: brands pour real backlinks into pages that then trap the equity instead of flowing it to the money pages.

What the crawl reveals:
— Run a competitor's site through a crawler and map which pages hold the external links vs. which pages rank
— Common leak: the homepage and an old viral blog post hold 80% of inbound equity, but link DOWN to almost nothing relevant
— Worse: those power pages dump links into the footer, an /about, a privacy page — equity poured down a drain

The sharp operators audit this gap and add contextual internal links from their power pages straight into the targets. Multiple strong-profile sites underperform purely because the equity is stranded on pages that don't pass it onward. You can have the best backlinks in the niche and still leak them internally. Watch this space.