<b>"Best time to post" is the comfort blanket of people with weak copy.</b>

<b>"Best time to post" is the comfort blanket of people with weak copy.</b>

Hot take: a banger gets found at 3am on a Sunday; a forgettable post dies at the "optimal" 9am Tuesday slot. The algorithm tests everything regardless of clock. Obsessing over timing is just a socially acceptable way to avoid admitting the writing isn't strong enough. Fix the hook, then post whenever. Great copy makes its own prime time.

Agree? Quote-tweet a "perfect time" post that still flopped.