<b>Why do plain, simple emails sometimes beat fancy ones?</b>

<b>Why do plain, simple emails sometimes beat fancy ones?</b>

Many beginners cram emails with big images and buttons. But inboxes get suspicious when an email is mostly picture and barely any words — that's a classic spammer trick.

Why it matters: image-heavy emails can land in spam, and if images don't load, your reader sees a blank message with no clue what you meant.

✅ Do this:
— Keep a healthy balance: plenty of real text, a few images
— Always write <i>alt text</i> (a short description) for each image, so it shows if the picture fails
— Test by previewing with images turned off

A letter that's all glossy photo and no words feels like an ad. A friendly note that reads fine without pictures feels like a person.

Homework: open your last email with images blocked. Does it still make sense?

New here? Start with the basics above.