<b>Is a 50% open rate good or fake?</b>

<b>Is a 50% open rate good or fake?</b>

Open rate is the share of people who opened your email. But here's the honest part: it's measured by a tiny invisible image, and many inboxes now block or auto-load it. So your number can be inflated or wobbly.

Why it matters: chasing open rate alone can fool you. A real measure of interest is clicks and replies.

✅ Do this:
— Watch the trend over time, not one single number
— Pair open rate with click rate to see true interest
— Don't panic over Apple Mail opens — many are auto-loaded, not real

Open rate is like a doorbell ring: nice to hear, but it doesn't prove anyone came inside.

Homework: look at your last 3 sends — is the trend steady, rising, or falling?

New here? Start with the basics above.