<b>Why would I ever delete subscribers on purpose?</b>

<b>Why would I ever delete subscribers on purpose?</b>

Cleaning out dead addresses is called <i>list hygiene</i>. Over time, emails go stale — people abandon inboxes or never open you again. Keeping them hurts you.

Why it matters: inboxes judge you by how engaged your whole list is. A pile of non-openers drags your reputation down, so even your fans land in spam.

✅ Do this:
— Every few months, find subscribers who haven't opened in 6 months
— Send them one "still want these?" email with a clear yes button
— Remove anyone who doesn't respond

It feels backwards, like throwing out food that looks fine. But a smaller, hungry list always outperforms a big, sleepy one.

Homework: count how many subscribers haven't opened in 6 months.

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