<b>Tenjin vs Singular for cost + ROAS on a budget</b>

<b>Tenjin vs Singular for cost + ROAS on a budget</b>
Both do marketing-data aggregation; the buyer profile differs sharply.

<b>Tenjin</b>
✓ Aggressively priced data infrastructure, popular with hypercasual studios
✓ DataVault sends raw data straight to your warehouse cheaply
✗ Less polished UI; you're expected to do more analysis yourself

<b>Singular</b>
✓ More network connectors, slicker creative-level ROAS, enterprise support
✗ Costs more, scales with volume

The decision is really about team shape: a hypercasual shop with a data analyst gets more from Tenjin's raw pipes; a performance team wanting answers in-dashboard pays up for Singular.

<b>Verdict:</b> Tenjin if you have SQL talent and tight margins; Singular if you need polished ROAS without building it.
<b>Best for:</b> hypercasual/hybridcasual studios watching CAC margins.