<b>SKAdNetwork vs Meta AEM: two privacy frameworks, one headache</b>

<b>SKAdNetwork vs Meta AEM: two privacy frameworks, one headache</b>
Apple's SKAN and Meta's Aggregated Event Measurement both answer iOS privacy, but they don't agree on numbers — and reconciling them breaks teams.

<b>SKAdNetwork</b>
✓ Cross-network standard, network-agnostic
✗ Single-touch, last-click only; random delay timers; null on small sources

<b>Meta AEM</b>
✓ Richer for Meta-specific optimization, 8 prioritized events
✗ Meta-only, its own attribution windows, won't match SKAN postbacks

The operational trap: you'll see three install counts — SKAN, AEM, and your MMP-modeled — and they'll never tie out. Pick ONE as source of truth per decision type. Budget allocation off MMP-blended; campaign optimization off AEM inside Meta.

<b>Verdict:</b> don't reconcile them; assign each a job and stop chasing the delta.
<b>Best for:</b> iOS buyers running Meta plus other networks.