<b>Why "viewability" quietly sets your price</b>
Viewability is the share of your ads that are actually seen — at least half the ad on screen for one second counts as "viewed."
Why it matters: buyers pay more for slots that get seen. A slot with 70% viewability commands higher bids than one at 30%, even on the same site.
Tiny example: two identical ad boxes. The one near your headline is seen 8 times in 10; the one buried mid-article is seen 3 times in 10. Bidders quietly pay more for the first.
One thing to try: find your viewability per slot. Anything under ~50% is a slot to move higher or lazy-load.
<b>In plain English:</b> ads that get seen earn more, so placement is part of your price.
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<b>Why "viewability" quietly sets your price</b>
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