<b>What a "demand partner" really is</b>

<b>What a "demand partner" really is</b>

A demand partner is simply a company that brings buyers (advertisers) to bid on your ad space. "Demand" means "people who want to buy."

Why it matters: each partner you add is another bidder in the auction. More serious bidders usually means higher prices — up to a point.

Tiny example: you add three demand partners. Now instead of two bids per auction you get five, and the winning price ticks up because there's more competition.

One thing to try: list your current demand partners by name. If you can't name them, that's the first thing to ask whoever manages your ads.

<b>In plain English:</b> a demand partner is a company that brings advertisers to bid in your auction.