<b>The keyword type that made 80% of my money from 12% of my pages</b>

<b>The keyword type that made 80% of my money from 12% of my pages</b>

Month 1: standing-mixer site. I wrote the usual spread: how-tos, recipes, buying guides, 'best of' lists.

Month 8: profitable at $1,100/mo, but I had no idea which pages drove it. I just kept writing more of everything.

Month 9: I tagged every page by intent and cross-referenced revenue. The result floored me. My 'X vs Y' comparison pages ('KitchenAid Artisan vs Pro') were 12% of my pages and 80% of my affiliate revenue. The recipes I loved writing? Basically $0.

The logic clicked: someone searching 'X vs Y' has the wallet out and is choosing between two specific products. Highest commercial intent that exists short of 'buy.'

Month 10: I stopped writing recipes and mapped every realistic product matchup in the niche. Built 25 new comparison pages.

Month 14: $2,600/mo, and the comparison pages were now 60% of the site by count and 85% of revenue.

The setback: I wrote 40 recipes in year one that returned almost nothing. Pure wasted runway.

The takeaway: not all content earns equally, and the gap is brutal. 'X vs Y' searchers are the closest thing to buyers you can rank for. Find your highest-intent format and overweight it shamelessly.