<b>I built a 300-page site with AI in a month. Google deindexed it.</b>

<b>I built a 300-page site with AI in a month. Google deindexed it.</b>

Month 1: I'll be honest, I got greedy. I generated 300 articles on kitchen gadgets with AI, lightly edited, and pushed them live over three weeks. Indexed fast. Traffic climbed to 8k by week six.

Month 3: a spam update hit and the entire site got deindexed. Not penalized, deindexed. Site:domain showed 4 pages. Eight hundred dollars of writing credits, gone.

Month 4: I rebuilt from the ashes with a rule. Every page had to contain something a model couldn't invent. I bought 30 of the gadgets, photographed them on my own counter, recorded failures ('the spiralizer jammed on carrots'), and added a comparison table from real use.

I cut 300 pages to 45 hand-tested reviews.

Month 7: the rebuilt site clawed back to 11k visits and held through the next update. $640/mo.

The takeaway: AI isn't the problem, undifferentiated AI is. The pages that survived all had a photo, a price I'd actually paid, or a thing that broke. First-hand detail is the moat. The model can write the words but it can't jam on your carrots.