<b>SOP: Monthly reconciliation with your network</b>
Run this on the first business day of every month, before you trust the dashboard.
<b>Stage 1 — Gather</b>
— ☐ Export your tracker's conversions for the month (Owner: ops)
— ☐ Export the network's statement for the same range (Owner: ops)
<b>Stage 2 — Match</b>
— ☐ Compare conversion counts per offer, flag gaps over 3% (Owner: ops)
— ☐ Check payouts match the agreed rate, not a silently changed one (Owner: ops)
— ☐ Identify any scrubbed or reversed conversions (Owner: ops)
<b>Stage 3 — Resolve</b>
— ☐ Open a discrepancy ticket with the AM, attach both exports (Owner: buyer)
— ☐ Log the resolution and any credited difference (Owner: buyer)
<b>Owner:</b> Ops, escalated by buyer
<b>Trigger:</b> First business day of the month
<b>Done-when:</b> Every offer reconciled within 3% or a ticket is open.
The money you don't reconcile is the money you don't get back. Save this. Run it every time.
The Ops Playbook
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<b>SOP: Monthly reconciliation with your network</b>
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