<b>Stories are priced at ~40% of a feed post but deliver 60–75% of its tracked sales.</b>

<b>Stories are priced at ~40% of a feed post but deliver 60–75% of its tracked sales.</b>

Price and pull, indexed to one feed post (=100):
— Feed post: price 100 / sales 100
— Reel: price 90–110 / sales 95–130
— Story frame (3-pack): price 30–45 / sales 60–75

Stories underprice on a sales-per-dollar basis because the swipe-up sits at the bottom of the funnel where intent is hottest. Feed posts buy reach; stories buy clicks.

So what: load direct-response budgets toward story bundles, not hero posts.

Benchmark: n=300 placements with link tracking, 10-month window.