<b>"Adding video units doubled my RPM"</b>

<b>"Adding video units doubled my RPM"</b>

They pay well — for a reason that flatters the wrong number.

A single sticky video unit can carry a $15-30 CPM, dragging your blended Page RPM up sharply. But it loads MB of player, hammers CLS, and the "revenue" is concentrated in one autoplay slot most readers scroll past or mute.

🚩 Hidden variable: revenue concentration and the performance tax. When one unit produces 30% of revenue, you're not running a content site anymore — you're running a video player with an article attached, and Google's page-experience signals are watching.

Not saying video doesn't pay — saying "doubled my RPM" hides that you bought it with load time, layout shift, and a single fragile unit you don't control.