<b>How often should I refresh old posts?</b>
Q: I keep hearing "update your content." How often is that actually supposed to happen?
A: Short answer: when the content is actually out of date or slipping — not on a calendar. Longer answer: refreshing for the sake of changing a date does nothing. Google notices meaningful updates, not cosmetic ones. The signal to refresh is a page that's dropping in rankings, has stale facts, or now misses subtopics competitors cover.
A practical rhythm:
— audit your top 20 traffic pages every quarter
— refresh only the ones that are slipping or genuinely outdated
— add real new info, not just a fresh timestamp
Chasing "freshness" by editing a comma is the SEO version of rearranging furniture. Fix what's actually decaying.
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<b>How often should I refresh old posts?</b>
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