<b>Titles are cut by width, not letter count</b>

<b>Titles are cut by width, not letter count</b>

Today's lesson: your title in search gets trimmed when it's too long — but Google measures the width on screen, not the number of letters. A title full of wide letters (m, w, capitals) gets cut sooner than one full of skinny letters (i, l, t).

Think of fitting words on a sign. "ILLINOIS" and "WOMMM" both have letters, but one eats far more space.

So a flat "keep it under 60 characters" rule can still betray you:
1. Aim for roughly 55 to 60 characters as a guide, then look at it
2. Avoid stacking wide capital words at the start
3. Preview the real listing — many free tools show the pixel-width cut-off

It's about how much fits, not how many you typed.

Try this: paste your title into a free SERP preview tool and watch where it actually trims. 🎓