<b>The fold is real — design your title for it</b>

<b>The fold is real — design your title for it</b>

Today's lesson: the <b>fold</b> is the line where the screen ends before you scroll. On phones, that line is high up — often only 2 or 3 results fit above it. Everything you fought for happens in that small window.

Think of a shop window at street level. People glance while walking past; they don't open the door to read the back wall.

So make your visible bit work hard:
1. Front-load the title — put the important words first, because phones cut titles around 55 to 60 characters
2. Make the description's first sentence answer the search, not introduce your brand
3. Check your listing on an actual phone, not just your wide desktop screen

What shows above the fold is your whole pitch.

Try this: search your page on your phone and read only what fits before scrolling — would a stranger click that? 🎓