<b>Where in the page your link sits</b>

<b>Where in the page your link sits</b>

Placement position came up across a couple of threads.
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A case study on a marketing blog claimed links in the first third of body content passed more than links dropped into a closing paragraph or footer-adjacent block.
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Worth a read: a Reddit thread arguing the surrounding sentence matters more than position — co-occurrence of your target terms near the anchor.
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Also circulating: an agency note warning against inserts shoehorned into unrelated sentences, which read as paid to both readers and reviewers.
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Counterpoint: a reply said modern systems weight the whole page topic, not the paragraph.

Editor's note: when you buy an insert, you rarely control position — but you can reject placements buried at the bottom.

Pick of the week: insisting on body placement, not a tacked-on closing line.