<b>Vetting the host's own outbound links</b>

<b>Vetting the host's own outbound links</b>

A sharp little theme surfaced this week.
—
Worth a read: an agency post arguing you should check who else the host page already links to — a page selling to gambling and pharma is a page to skip.
—
Also circulating: a Reddit thread on scanning the host domain's outbound footprint for an unnatural ratio of commercial dofollow links.
—
A forum tip: pages with a tidy mix of editorial and resource links are worth more than raw metrics suggest.
—
Counterpoint: a reply said neighbors matter less than people think post-Penguin, since links are devalued individually now.

Editor's note: domain metrics tell you nothing about the company the host keeps.

Pick of the week: the outbound-neighbors scan. Two minutes, and it kills the worst placements before you pay.