<b>Velocity and aged placements</b>

<b>Velocity and aged placements</b>

Several items this week touched pacing.
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An agency blog argued the advantage of aged-content inserts is they look natural by definition — the page existed before your link, so there's no obvious campaign footprint.
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Worth a read: a Reddit thread cautioning that buying 20 inserts in a week from one vendor recreates the footprint you were avoiding.
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Also circulating: a forum rule of thumb to drip placements and vary vendors rather than batch.
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Counterpoint: a reply said velocity paranoia is overblown for sites that already publish and earn links steadily.

Editor's note: the natural-footprint benefit of aged content evaporates the moment you batch-buy it.

Pick of the week: drip + vendor variety. The whole point of aged content is to not look like a campaign.