Bidding low vs bidding high to begin

Bidding low vs bidding high to begin

Today: your "bid" is the price you offer per click. You can start low to save money or high to grab traffic quickly.

Which start is smarter?
— Start a notch below the suggested bid. You'll get the cheaper traffic first and learn whether your creative works on a budget.
— Start high only when you must win premium spots fast, knowing you may overpay while testing.

Think of it like an auction. Bid low and you get the leftover seats cheaply, which is fine for practice. Bid high and you sit front row, paying a premium.

Watch this: if a low bid gets almost no clicks, raise it in small steps, not one big jump.

Try this: note the suggested bid, then set yours one step under it for your first run.