Myth-Busting: 'Jump on every trend'

Myth-Busting: 'Jump on every trend'
Trend-chasing as a calendar strategy burns more hours than it returns. The grown-up version.
— Trend half-life reality [thread] — most cycles peak and rot in 48 hours; by the time you ship, the wave's gone. [→]
— The relevance filter [template] — three yes/no questions before any trend earns a slot. [→]
— Evergreen-with-a-hook method [free] — wrap durable advice in the trend's framing, keep the asset reusable. [→]
— Seasonal vs fad calendar [free] — predictable hooks you can plan; fads you opportunistically slot. [→]
React to trends that fit, ignore the rest guilt-free. Saved you the scroll.