Your own claims convince nobody. A specific number from a customer does.

Your own claims convince nobody. A specific number from a customer does.

Unpopular opinion: "our product is amazing" and "our product saves time" are noise the reader has heard 10,000 times. "Cut Dana's invoicing from 6 hours to 40 minutes" lands because it's a named human and an oddly specific figure. Borrowed credibility beats self-praise — and weird specifics beat round numbers.

Let the customer's number do the talking. Agree? Quote-tweet your vaguest claim.