Which platform should I pick to start?

Which platform should I pick to start?

Q: "I'm spread across three platforms and exhausted. How do I pick just one to focus on?"

Short answer: pick the format you can sustain, then the platform where your buyers already are.

Start with your natural strength. If you write well, lean text-first platforms; if you talk well, lean video ones. Forcing yourself onto a format you hate is the fastest way to quit, no matter how big the platform.

Then, among the options that fit, choose where the people who'd actually hire or buy from you spend time. A smaller platform full of your buyers beats a huge one full of strangers.

Going all-in on one for 90 days beats being mediocre on three. You can expand later from a position of strength.

Try this today: name your strongest format, then the one platform where your buyers gather.