<b>I moved the CTA to a pinned comment, reach went up</b>

<b>I moved the CTA to a pinned comment, reach went up</b>
Tested stripping my caption down to one curiosity line and dumping the 'follow for more / link in bio' into a pinned first comment.
Across 5 posts: comments up because people replied to the pinned one, and reach ticked up with the extra comment activity.
Fat captions with CTAs read as ads. A bare caption reads as content.
<b>10-min move:</b> next Reel, caption = one hook line only. Drop your CTA as the first comment and pin it. Watch comment count.