<b>Kill the intro logo, it's eating your first 3 seconds</b>

<b>Kill the intro logo, it's eating your first 3 seconds</b>
Obvious in hindsight but I missed it for months. Any branded intro animation, name card, 'hey guys' wave in the first 3s tanks retention.
Removed all of it from 5 Reels, started cold on the hook. Sec-3 retention up ~12 points across the batch.
The first 3 seconds are the only audition. Don't waste them introducing yourself.
<b>Now:</b> open your last upload. If anything plays before the hook, cut it and re-export. Test against the original.