<b>Chasing completion rate made my Reels worse</b>

<b>Chasing completion rate made my Reels worse</b>
I was cutting everything to 7 seconds for 100% completion. Reach plateaued.
Tested longer: 18-22 second Reels that held 65% completion. Total watch time per view was way higher than my 7s clips at 95%.
The algo trades in total seconds watched, not the percentage. A longer clip people actually watch beats a short one they finish.
Reach on the longer batch beat the shorties by a solid margin.
<b>Now:</b> stop trimming for completion. Make one 18-20s Reel that earns the time and compare total watch time.