<b>Why adding 20 partners can earn you less</b>

<b>Why adding 20 partners can earn you less</b>

It feels obvious: more bidders, more money. But past a certain point, extra demand partners actually <i>cost</i> you.

Why it matters: each partner adds a little page-load weight and a little auction delay. Slow pages lose visitors, and tired bidders time out. You also pay some partners a cut.

Tiny example: bidders 1–6 each add real competition. Bidders 15–20 rarely win, but they still slow your auction by 200ms — enough to make a fast $3 bidder time out.

One thing to try: ask for a "win rate" report. Any partner that wins almost nothing is a candidate to drop.

<b>In plain English:</b> bidders who never win still slow you down — quality beats quantity.