<b>SOP 12: The Content Ownership Trace</b>

<b>SOP 12: The Content Ownership Trace</b>

You're buying content. Confirm the seller actually owns it free and clear.

— Writer contracts: PASS = work-for-hire or assigned copyright in writing. FAIL = no contract = freelancer may claim rights.
— Image licenses: spot-check 15 images. PASS = licensed/owned/CC-correct. FAIL = stolen stock = legal liability transfers to you.
— AI-generated content disclosure: ask directly. Bulk AI content carries algorithmic and indexing risk.
— Plagiarism scan: run top 20 pages through Copyscape. PASS = original. FAIL = scraped content, future deindex risk.
— Duplicate syndication: is this content republished elsewhere under license? Check before you assume exclusivity.

PASS = clean chain of ownership on the money pages. FAIL = the asset is encumbered — adjust price or require indemnity.

Save this — run it every deal.