Checklist: The weekly sweep that recovered $190/week of dead weight

Checklist: The weekly sweep that recovered $190/week of dead weight

Across 12 active smartlinks, nobody had a routine to catch silently-degrading offers. We built one sweep and ran it.

What we did:
☐ Step 1: For every offer slot, pull 7-day EPC and conversion rate.
☐ Step 2: Flag any offer with EPC down >40% week-over-week.
☐ Step 3: Flag any offer at 0 conversions past 300 clicks.
☐ Step 4: Synthetic-click each flagged slot to confirm live vs broken.
☐ Step 5: Pause-and-reweight confirmed-dead slots; re-source replacements.

Outcome: the first sweep caught 7 degrading slots across 12 smartlinks — 3 broken redirects, 4 quietly-paused offers. Reweighting recovered ~$190/week in previously-wasted clicks. Total blended EPC across the portfolio rose from $0.22 to $0.25.

Repeat weekly, same day each week: the value is in catching decay early, not the depth of any single fix.