Myth: A fallback that never fires means your setup is healthy

Myth: A fallback that never fires means your setup is healthy

Operators brag the fallback chain "never triggers." Sounds like stability.

The correction: a fallback that never fires is untested. The day it's needed, you discover the URL is dead, the geo is wrong, or it loops back to a capped offer.

SOP — fallback fire drill:

— Step 1: Force the primary offline (block its domain locally or set weight 0).
— Step 2: Send 50 test clicks across your top 3 geos.
— Step 3: Confirm each click lands on a live, paying offer — not a 404 or a parked page.
— Step 4: Restore primary, log the result.

Checklist:
☐ Every fallback tier verified live
☐ No tier loops back to a capped/paused offer
☐ Drill timestamped

Repeat the drill monthly, not "when it breaks."