I yanked an offer off a network's smartlink and ran it direct — revenue per click jumped 35%.
The smartlink "optimized" me into their highest-margin offers, not my highest-converting ones. I traced 5,000 clicks: the rotation sent 38% to a $9 offer that converted at 2%, when my data said a $22 offer converted at 7%. Going direct, RPC went $0.41 to $0.55. Their "optimization" optimized them.
Whose profit is your smartlink actually maximizing?
Agree or fight me 👇
Verdict Desk
@VerdictDesk
I yanked an offer off a network's smartlink and ran it direct — revenue per click jumped 35%.
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