Myth: Hashtags Drive Discovery

Myth: Hashtags Drive Discovery
"Stack 30 hashtags for reach" is leftover 2018 advice. The correction: modern feeds classify content by on-screen signals and watch behavior, not tag soup. Hashtags now mostly self-categorize for the model. Run this lean pass.
□ Use 2-4 tags max, all describing the actual content category
□ Put your real keywords in the spoken/on-screen text — that's what gets read
□ Write a first line that states the topic plainly for classification
□ Drop "viral / fyp / explore" tags — pure noise
The algorithm reads your retention curve and on-frame text far louder than your tag list. Tags are a label, not an engine.
Run it weekly.