Q: We moved domains 3 weeks ago and traffic is still down 20% — is that normal?

Q: We moved domains 3 weeks ago and traffic is still down 20% — is that normal?

This worries a lot of people, so let's settle it.

Short answer: yes, completely normal at week 3 with clean redirects.

Long answer: across migrations I've tracked, even flawless domain moves dip 10-25% for the first few weeks while Google recrawls, swaps URLs, and re-evaluates. One textbook move (perfect 1:1 301s, Change of Address submitted) bottomed at -23% in week 2, was still -15% at week 4, crossed back to baseline at week 7, and finished +4% by week 10. Recovery is rarely linear — expect a slow grind, not a switch flip.

The danger is panicking and changing things mid-recovery, which resets the clock.

Next step: confirm your redirects are 301 and 1:1, then hold steady for 6-8 weeks before judging. Track recovery weekly, not daily.