Q: My shop has been dead for months. What's the checklist to relaunch it properly?

Q: My shop has been dead for months. What's the checklist to relaunch it properly?

A: Don't just start posting — reset the foundation first:
— Audit the catalog: remove out-of-stock and discontinued items so nothing dead is tagged.
— Refresh every price and shipping setting; stale prices erode trust fast.
— Re-check your account standing and any policy strikes that may have accumulated.
— Update your pinned/hero products to your current best sellers.
— Re-tag your top old posts so your back catalog is shoppable again before new content drops.
— Then announce the relaunch with one strong shoppable video, not a quiet trickle.

Clear out dead listings first — relaunching attention onto sold-out products wastes your best traffic window.

Also worth knowing: warm the algorithm with 3-4 consistent posts before expecting reach to recover. Dormant accounts don't get full distribution on the first post back.

Got a question? Drop it in the comments.