Amazon Associates vs a niche brand program — the 24-hour cookie ruins the comparison

Amazon Associates vs a niche brand program — the 24-hour cookie ruins the comparison

Amazon converts like crazy because people trust the cart. But 1-3% commission and a 24-hour cookie means you're earning pennies on a window that slams shut fast.

Niche brand program: 10-20% commission, 30-90 day cookie, but lower trust so the buyer hesitates.

My rule:

— Cheap commodity, impulse buy → Amazon, ride the trust and 24h is enough.

— Considered purchase someone researches for a week → niche program, the long cookie catches the delayed buy.

Moved my 'best [expensive thing]' content from Amazon to a direct brand program. Revenue per visitor 3.5x'd despite fewer conversions.

Find your highest-AOV content. Get it off Amazon.