Launch Runway Calendars edition

Launch Runway Calendars edition
Mapping the weeks before a launch so it doesn't land cold.

— The 6-week tease — seed the problem before you ever name the product [framework]
— Reverse-engineer from launch day — work backwards, assign every prep post a date [template]
— The proof drip — schedule testimonials and results across the runway, not all at once [thread]
— Post-launch tail — plan two weeks after, too; most calendars stop too early [free]

Launches aren't a day. They're a runway with a date at the end.
Saved you the scroll.