A disclosure policy readers can trust: 6 details to include before they click

A disclosure policy readers can trust: 6 details to include before they click

A useful disclosure policy does more than say “we use affiliate links.” In plain language, explain how the business is funded, what relationships may exist, and how that can affect links, reviews, rankings, or recommendations. Keep the page easy to find from the main navigation or footer.

Cover the basics:
• Identify affiliate links, sponsored content, gifted products, and paid partnerships.
• State whether a commission may be earned when someone buys through a link.
• Explain that the customer’s price does not change because of the commission.

Then make the editorial standard clear:
• Say whether compensation influences ratings, rankings, or opinions.
• Explain how products are selected and whether negative findings are included.
• Provide a real contact method for questions or corrections.

The policy page is context, not a substitute for a clear disclosure near the recommendation. Use plain wording where readers make decisions, such as “This post contains affiliate links, and we may earn a commission if you buy.” Avoid vague labels like “partner” or “collab” when they hide the commercial relationship.

Review the page whenever your monetization model or content formats change. A short, specific policy builds more trust than a long legal notice readers cannot understand.