How do I decide to kill or keep an offer that's break-even?

How do I decide to kill or keep an offer that's break-even?
Q: An offer is hovering at break-even. Cut it or keep grinding?

A: Break-even isn't a verdict yet — run this checklist:
— Is it break-even because of the offer, or one bad creative/placement dragging the average? Segment first.
— Have you tested a pre-lander or new angle, or just the raw offer? Untested upside = keep.
— Is the conversion rate stable or trending down? Stable break-even can be optimized; declining can't.
— Check reversals — your "break-even" might actually be a loss after clawbacks.
— Is there a higher-EPC offer in the same vertical ready to test? If yes, the bar to keep rises.

Short version: segment out the dead weight, confirm you've tried angles/pre-landers, check the trend and reversals, weigh against alternatives — then decide.

More Qs? Drop them.