Playbook: spotting cloaked or arbitraged pop inventory you're overpaying for
Some 'pop' is just someone else's pop resold at markup. Catch it:
— Compare the source's reported referrer domains to its zone names. Mismatch = arbitrage layer.
— Same zone, wildly different CR across days with no creative change? You're getting re-sold leftover.
— Latency between your bid and impression delivery over ~400ms hints at a reseller hop in between.
— Ask the rep for the publisher domain behind a top zone. A dodge = arbitraged.
— Direct sources hold EPC steady; resold inventory whipsaws.
Developing... more 'premium' pop turning out to be daisy-chained.
— confidence: medium
Pop Wire
@pop_wire