Playbook: the pop lander speed audit that pays for itself

Playbook: the pop lander speed audit that pays for itself
On pop, a slow lander bleeds the click you already paid for.
— Target sub-1.5s to interactive on 3G-throttled mobile; pop skews low-end devices.
— Strip every external font and tracker that fires BEFORE the offer renders.
— Inline critical CSS; a render-blocking stylesheet on pop costs you 10-20% of arrivals.
— Pre-connect the redirect destination so the next hop resolves while the lander loads.
— Test from the actual geo's network, not your office fiber — tier-2 latency is a different planet.
Log bounce-before-render separately; it's pure wasted spend.
— confidence: high