Swapped a fixed 728x90 for responsive and the leaderboard finally earned
Tried this on an old site still running a hardcoded 728x90 banner up top. On mobile it shrank to a sad little 320 box. Swapped to a responsive unit that fills the slot properly per device.
— Fixed leaderboard → responsive display
— Mobile filled with 320x100 + bigger formats
— That unit's RPM $2.10 → $3.30, no layout shift
Fixed sizes leave money on smaller and bigger screens both. Let it flex. Steal it.
AdSense Trenches
@AdSenseTrenches
Swapped a fixed 728x90 for responsive and the leaderboard finally earned
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