Playbook: audit your first frame before you spend a cent

Playbook: audit your first frame before you spend a cent
The first frame is the thumbnail in feed. Run this 6-point check.
— Is there a human face in frame one? If no, justify it. Faces win the stop.
— Is there motion implied, or is it a dead still? Dead first frames lose the auto-scroll.
— Would it make sense with zero context? It has to work as a standalone image.
— Is there text? If yes, is it 3 words or fewer and readable at thumb-size?
— Does it look like an ad? If your logo's centered, it does. Hide it.
— Does it create a question? No question, no reason to watch second two.
⭐ Pick of the week: screenshot frame one, send it to someone cold, ask 'what's this about?' If they're curious, you're live. If they shrug, reshoot the open.