Playbook: design on-screen captions that survive the mute scroll

Playbook: design on-screen captions that survive the mute scroll
85% watch muted. Your captions are the ad. Build them right.
— One idea per caption card. If two thoughts share a frame, split them across two cuts.
— Bottom-third placement, but above the UI buttons. Test on the actual platform, not your timeline.
— Bold weight, high-contrast box behind the text. Thin fonts vanish on busy footage.
— Sync the caption swap to the spoken beat, not the sentence. Movement holds attention.
— Highlight the ONE power word per card in a contrast color. Guide the eye.
🔥 Pick of the week: the 'kinetic keyword' — animate only the single most important word per line. It tells the muted viewer exactly where to look, and it reads like a TikتТok-native, not a corporate lower-third.