<b>The same creator costs ~2.4x more per view on YouTube than on TikTok.</b>

<b>The same creator costs ~2.4x more per view on YouTube than on TikTok.</b>

CPV for matched mid-tier creators:
— TikTok: $0.030–$0.055
— Instagram Reels: $0.045–$0.080
— YouTube integration: $0.090–$0.140

YouTube CPV looks expensive until you weight by watch-time: a 60-second integration delivers 8–15x the dwell of a 3-second scroll. Per-view parity is the wrong frame across formats.

So what: normalize to cost-per-attention-second before comparing platforms.

Benchmark: n=260 cross-posted creators, trailing 12 months.