<b>My retention always died at second 7. Here's why</b>

<b>My retention always died at second 7. Here's why</b>
Pulled the retention graph on my last 12 Reels. Same cliff every time: sharp drop at second 6-7.
Found it: that's exactly where I finished the hook and started 'explaining.' The pace dropped, energy dropped, they bounced.
Fix was brutal. I cut every clip down so there's a visual change or new info every 2-3 seconds, no settling.
Sec-7 retention went from 34% to 51%.
<b>Now:</b> open your retention graph, find your personal cliff second. Whatever you do there, change it.