Hot take: nobody reads past word three until you earn it.

Hot take: nobody reads past word three until you earn it.

We rewrote 50 captions so the first three words alone carried the tension — "They banned us." "Refund or lawsuit." "It made $0." Hold time on the post jumped 40%, and full-caption reads went from 22% to 49%.

If your first three words could open a memo, delete them. Agree? Quote-tweet your worst three.