Word is… ignoring "best time to post" lifted reach 22%
A media team stopped scheduling to generic "best time" charts and instead tested their own audience's active windows in Hootsuite analytics over four weeks. Their real peak was 9pm local, not the 11am every guide preaches. Shifting the queue lifted average reach 22% with zero new posts. Aggregated best-time data describes someone else's followers, not yours. Your own data is the only chart that matters. Watching this.
The Stack Leak
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Word is… ignoring "best time to post" lifted reach 22%
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