Bid Stack 101
Bid Stack 101
@BidStack101

Refreshing ads earns more, or gets you banned, depending on how

Refreshing ads earns more, or gets you banned, depending on how

Ad refresh means re-running the auction for a slot the reader is still looking at, to show a new ad and a new bid.

Why it matters: done right (only when the slot is on screen and the reader is active), it's free extra revenue. Done wrong (refreshing unseen or instantly), buyers see fake views and some networks suspend you.

Tiny example: refresh a slot every 30 seconds only while it's visible and the tab is focused, not in a background tab.

One thing to try: gate every refresh behind two checks, slot in view AND user active in the last minute.

In plain English: refresh only what's truly being seen, or buyers stop trusting your numbers.
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